Driven by a passion for making people feel good and a natural love of art, Laura trained to become a makeup artist in 2011. After working freelance for a year or so, she began to use Instagram as a platform to showcase her work. She was then noticed by a newspaper in China, leading to tabloids all over the world publishing her work, with her lip arts gaining particular popularity.

Since then, Laura has collaborated with numerous brands such as, Universal Pictures, O2 and Christian Louboutin. 2016 has seen the release of her first book with Hardie Grant Publishing, and she most recently won Best Use of Social Media in The Beauty Blogger Awards.

Attracting the attention of many like-minded individuals, Laura uses her blog to share and discuss makeup, beauty and lifestyle, whilst continuing to look for fun, progressive and creative ways to engage and inspire others.